![]() Apple stated that he would continue to collaborate with the company on future products, but so far all that’s known for sure is that LoveFrom has been working with Ferrari and Airbnb on undisclosed projects. Ive announced that he would be leaving Apple to start LoveFrom in June 2019. Love & fury”īesides Ive, LoveFrom is formed of frequent Ive collaborator Marc Newson, art director Peter Saville, and former Apple designers Chris Wilson and Antonio Cavedoni. One of the things that strike me is I was very very fortunate to discover what it is that I love to do. We collaborate with leaders and founders. No, weve grown with huge intention and very carefully. We are obsessed with traditions of creating and making. We are designers, architects, musicians, filmmakers, writers, engineers, and artists. The words “obsessed”, “excellence”, and “insatiably curious” are used. It’s highly aspirational in tone, placing creative types on a pedestal. Though tastefully so, of course.Īs for the content of that mission statement, well, that’s very Jony Ive too. Ive joined Apple in September 1992, and was promoted to Senior Vice President of Industrial Design in the late 1990s after the return of co-founder Steve Jobs to the company, and CDO in 2015. for many years, and serves as Chancellor of the Royal College of Art. ![]() ![]() Ive was the Chief Design Officer of Apple Inc. When you first enter the site, the comma at the end of the first “LoveFrom” animates in a playful manner. Sir Jonathan Paul Ive KBE HonFREng RDI is a British-American industrial and product designer. There’s just a brief mission statement issued as a long, chunky column of text in a stylish new font (LoveFrom Serif, apparently), typed over a slightly off-white background. There are no images, no colours, and no links to anything so useful as a contact page. The LoveFrom website is a very Jony Ive thing indeed. You can take a look at LoveFrom's website here.LoveFrom, the design company formed by Apple legend Jony Ive, has finally launched its official website. The Apple cofounder had told Ives that creating products with love and care was a way of "expressing your gratitude to humanity." LoveFrom recently made headlines when the Financial Times reported that the firm was entering into a partnership with Ferrari and its parent company, Exor, to create the carmaker's first electric vehicle.Īs for LoveFrom's moniker, Ive has previously said the name was inspired by a conversation he once had with Steve Jobs. "We are obsessed with the traditions of creating and making. "We are designers, architects, musicians, filmmakers, writers, engineers, and artists," the site says. The website describes LoveFrom as "a creative collective." Jony Ives collaboration with Jobs would produce some of the worlds most iconic technology products, including the iMac, iPod, iPad, and iPhone. The bar gradually spells out LoveFrom before collapsing into a comma and prompting visitors to scroll down for the rest. The site is minimalist and welcomes visitors with a blank white page and a typing bar. He worked at the tech giant for nearly 30 years before departing in 2019 to kick-start his own design company, LoveFrom, with his fellow designer Marc Newson, who Ive brought to Apple in 2014. Jony Ive was Apple's chief design officer and led the company's design for devices such as the iPhone, iPad, and iPod. Ive departed Apple in 2019 after leading its design on products like the iPhone, iPad, and iPod.Ī design firm from the man behind the look of many of Apple's iconic products now has an official website. The site describes LoveFrom as "a creative collective" that is "fanatically devoted to excellence." LoveFrom, the design firm by former Apple design chief Jony Ive and Marc Newson, has a new website.
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